guides · Neurodance Insights
Image-to-video or text-to-video for ads: which should I use?
Choose image-to-video when product, label or face fidelity matters; use text-to-video when inventing a scene without a fixed real-world reference.
Published by Neurodance Research ·
Short answer
Use image-to-video when the product, label or face must stay true because the reference anchors shape and detail. Use text-to-video when you are inventing a scene with no real product that must be preserved. For ads with a real product, image-to-video is usually the safer starting point.
Practical steps
- Choose the approved product or talent reference when fidelity is the priority. - Use text-to-video for exploratory scenes and abstract concepts. - Keep the same reference pack across related scenes.
Keep in mind
Neither route removes the need for final human review of product accuracy and claims.