guides · Neurodance Insights
How do I make the same ad in 9:16, 1:1 and 16:9 without remaking it?
Adapt an ad for vertical, square and landscape formats from the same brief and scene structure instead of cropping one finished video.
Published by Neurodance Research ·
Short answer
Generate each ratio from the same brief and scene structure rather than cropping a finished video. Reframe the composition for the ratio while keeping the hook, proof and CTA present in every version.
Practical steps
- Keep the narrative and scene order stable. - Recompose each scene for the target safe area and visual hierarchy. - Review text, labels and CTA placement in every ratio before export.
Keep in mind
A square or landscape version may need a different shot choice; forcing one crop can weaken the creative.