How do I turn a winning human-made ad into an AI prompt or brief?

Short answer

Reverse-engineer the brief from the winner: hook, narrative, proof, offer, CTA, format and visual style. Attach the winning ad as a reference where you have the rights, then generate controlled variations instead of copying it frame for frame.

Practical steps

- Label the winning creative decisions, not just the final file. - Translate each decision into a brief or scene instruction. - Change one labelled decision per variation and compare it in a comparable context.

Keep in mind

Respect copyright, platform rules and permissions. A reference should inform a new execution, not reproduce someone else's protected work.